Diane MacEachern
Founder and CEO of Big Green Purse
Breakout Speaker, Sunday, April 27
Diane MacEachern, the founder and CEO of Big Green Purse, is passionate about empowering women to use their marketplace clout to protect the environment.
A best-selling author, successful entrepreneur, sought-after public speaker, and long-time conservationist, she has launched the only company in the U.S. dedicated specifically to transforming women’s environmental concerns into measurable improvements in our quality of life.
Diane encourages women to green the marketplace by choosing products whose use or manufacture offer the greatest environmental benefit. Through her books, articles and speeches she motivates women to take actions that will make a difference. She helps environmental organizations engage more women as members, activists, and donors. She also encourages companies to green their products to appeal to more women consumers.
Diane’s books have reached hundreds of thousands of people with their “you can change the world” messages. The best-selling Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth has been featured on national television programs ranging from CNN Headline News to Live with Regis and Kathie Lee to The ABC Network Television Earth Day Special and reprinted in Italy and Japan. Diane is also the author of Enough is Enough! The Hellraiser’s Guide to Community Activism: How to Organize a Successful Campaign for Change, and Beat High Gas Prices Now! The Fastest, Easiest Ways to Save $20-$50 Every Month on Gasoline.
As the co-founder and president of an award-winning communications company based in Washington, D.C., Diane's clients included the World Bank, the United Nations Development Programme, the Earth Council, World Wildlife Fund, Earth Day, the National Wildlife Federation, Earth Share, the League of Women Voters, and the Women's Environment Development Organization.
Diane played an integral role in the U.S. Environmental Protection Agency's campaign to educate the public about global warming. She also worked with the Southern Utah Wilderness Alliance to establish the Grand Staircase/Escalante National Monument during the Clinton Administration.
Diane lives with her husband and their two children in the energy-efficient home they helped build more than 20 years ago.
